Privacy Policy

1. Introduction

Blueroute Exim ("Blueroute Exim", "we", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal data submitted through our website at https://bluerouteexim.in (the "Website"), and the rights you have in relation to your personal data.

This Privacy Policy should be read together with our Cookie Policy and our Terms & Conditions.

2. Data we collect

We collect personal data that you voluntarily provide through:

• Request for Quotation (RFQ) form: name, company name, email, phone, buyer type, product category, product specification, quantity, destination port, Incoterm, packaging, documentation, inspection, lead time and any message you provide.
• Quick enquiry widget: name, email, phone (optional) and your enquiry message.
• Contact form: name, email, subject and message.
• Newsletter subscription: email address.
• File uploads: any specification sheets, drawings, photographs or other files you upload with an RFQ or enquiry.
• Email correspondence: the content of any email you send to us at our email addresses.

We may also collect certain technical data automatically when you visit the Website, including your IP address, browser type, device type, operating system, referring page, pages visited and time spent on pages. This technical data is collected through server logs and analytics tools, and is used in aggregate form to understand Website usage.

3. How we use your data

We use your personal data for the following purposes:

• To respond to your inquiries, RFQs, quick enquiries and contact form submissions.
• To prepare and provide quotations, and to coordinate orders, inspection, documentation and shipment where you place an order.
• To send you occasional updates, articles and trade insights if you subscribe to our newsletter (you can unsubscribe at any time).
• To communicate with you about your inquiry, order or ongoing coordination.
• To improve our Website, products, services and content.
• To detect, prevent and address technical issues, fraud or abuse of the Website.
• To comply with applicable legal, regulatory and tax obligations.

4. Legal basis for processing

We process your personal data on the following legal bases:

• Consent: where you have consented to our processing of your data (for example, by subscribing to the newsletter or submitting a form).
• Contractual necessity: where processing is necessary to take steps before entering into a contract (responding to an RFQ, preparing a quotation) or to perform a contract (coordinating an order you have placed).
• Legitimate interests: where processing is necessary for our legitimate interests in operating our business, communicating with buyers and improving our services, provided your rights and freedoms do not override those interests.
• Legal obligation: where processing is required to comply with applicable law.

5. Analytics and cookies

We use analytics tools to understand how the Website is used. These tools may set cookies and similar technologies on your device. Details of the cookies we use and how to control them are set out in our Cookie Policy.

6. Data sharing

We do not sell your personal data. We may share your personal data with the following categories of recipients, where necessary for the purposes described above:

• Suppliers and manufacturers in India, for the purpose of preparing quotations and coordinating orders you have requested.
• Inspection agencies, laboratories, freight forwarders, customs brokers and chambers of commerce, for the purpose of coordinating inspection, documentation and shipment.
• Service providers who help us operate the Website and our business (such as email service providers, hosting providers and analytics providers), under appropriate confidentiality and data protection obligations.
• Government authorities, where required by applicable law, regulation or legal process.

7. International data transfers

Your personal data may be transferred to and processed in countries other than your country of residence, including India. Where we transfer personal data internationally, we take reasonable steps to ensure that the data is protected in accordance with this Privacy Policy and applicable data protection laws.

8. Data retention

We retain your personal data only for as long as is necessary for the purposes described in this Privacy Policy, or as required by applicable law. In particular:

• Inquiry and RFQ data is retained for a reasonable period to allow us to respond to and follow up on the inquiry, typically up to 24 months.
• Order-related data (including documentation and correspondence) is retained for the duration of the order and for a period of seven (7) years thereafter, for tax, accounting and dispute-resolution purposes.
• Newsletter subscription data is retained until you unsubscribe.
• Technical data from server logs is typically retained for up to 12 months.

9. Your rights

Subject to applicable law, you have the following rights:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification: to request correction of inaccurate or incomplete personal data.
• Right to erasure: to request deletion of your personal data, subject to legal retention obligations.
• Right to restrict processing: to request that we restrict the processing of your personal data in certain circumstances.
• Right to data portability: to receive your personal data in a structured, machine-readable format.
• Right to object: to object to the processing of your personal data based on legitimate interests or for direct marketing.
• Right to withdraw consent: to withdraw your consent to processing at any time, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at info@bluerouteexim.in.

10. Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include access controls, encryption of data in transit, regular security reviews and staff training. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children's privacy

The Website is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from individuals under 18. If you believe we have collected personal data from a person under 18, please contact us so we can delete it.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates the date of the most recent changes. Your continued use of the Website after any changes signifies your acceptance of the updated Privacy Policy.

13. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us at info@bluerouteexim.in.